Sony Finally Caves; Launches Line of SD Cards

Wednesday, January 6th, 2010 at 4:51 pm

You can only swim against the tide for so long. Sony, after 11 long years swimming against the tide, has announced that its giving in, and it too will produce a line of SD cards.

Sony says “the new cards will complement” their existing Memory Stick line of memory cards, but it concedes the Memory Stick’s unpopularity by saying it needs to “satisfy the needs of a broader range of users.” (Such as everybody else in the known universe.)

Sony’s SD/SDHC cards will be Class 4, and range in capacity from 2 GB to 32 GB. A line of microSD/microSDHC cards will also be available, with capacities from 2 GB to 8 GB. Retail prices will range from $14.99 for the 2 GB SD card to $159.99 for the 32 GB SDHC card. MicroSD cards will range in price from $14.99 to $44.99.

Don’t think Sony’s yet given up on out-lasting the tide. According to Sony, the “Memory Stick is [still] the recommended media for Sony products.”