Google Buys Mobile Advertising Company AdMob for $750 Million

Monday, November 9th, 2009 at 8:48 pm

Mobile advertising is about to get a lot more Googly. Search giant Google has announced that they have purchased mobile advertiser AdMob for a healthy $750 million. Ads powered by the small startup have been seen in numerous apps on the iPhone and Android platforms.

AdMob was started in 2006 by Omar Hamoui, and has grown into a major player in mobile advertising. Google points out that the mobile world is becoming as increasingly important part of our daily lives. As such, Google would like to advertise to us in that part of our lives.

Google said in a blog post that app developers will enjoy better monetization of their content because of this deal. They also promise advertisers a more engaged audience. Finally, Google says we can all enjoy the benefits of better mobile ads delivering more useful information, because who doesn’t like ads?