YouTube's reign as the No. 1 online video site doesn't appear to be in jeopardy, but among the also-rans, Facebook now ranks as the third most popular portal for viewing video on the Internet, according to Nielsen's VideoCensus report.

YouTube leads the way with 6.6 billion streams and just shy of 106,000 unique visitors in October, leaving the real battle to be fought for second place. As it stands, the No. 2 spot belongs to Hulu, which served up 632,662 streams and recorded 13,472 unique visitors. Facebook trailed not far behind with 217,765 streams, but had more unique visitors than Hulu with 31,594 hits.

Not to underestimate the significance, Nielsen noted that the amount of time Web users spend hanging out at social networking sites watching videos increased 98 percent year over year. And viewing of video streams in general jumped by 26 percent, Nielseon said.

Image Credit: Nielsen

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