Don’t Expect E-Readers to Breach $100 Price Point in 2010

Monday, November 23rd, 2009 at 6:58 pm

Many tech analysts feel e-book readers will have to breach the $100 price point if they are to go beyond their niche audience. With the number of companies lining up to try their luck in the nascent e-book reader market increasing rapidly, the contenders will soon realize that e-readers will need a wider audience for even a few of them to stay in the hunt.

According to Scott Liu, chairman of electrophoretic display (e-paper) maker Prime View International (PVI), e-readers will not be breaching the $100 price point in 2010 as the demand will stay strong. He told Digitimes that electrophoretic displays are becoming affordable but his company is still not offering them to clients at reduced prices.