ComScore Internet Usage Survey Shows Microsoft “On Top”

Sunday, November 8th, 2009 at 2:29 pm

ComScore

A recent ComScore survey on Internet usage is reporting that Microsoft might not be leading the way in search, but in terms of total hours spend online, it has a commanding lead over its competition. The survey, which measured a whopping 27 billion hours of Internet usage by Web users aged 15 or older is an increase of nearly 24% over the year prior, and of those studied, over 3.9 billion hours were spent using Microsoft services. Google came in a not so close second place with around 2.5 billion hours.

The big winner in the Microsoft portfolio might surprise you however, with about 70 percent of the usage being attributed to Windows Live Messenger. Of course, this number measures time spent “online” and not just those “actively engaged” with the service, but it certainly shows the popularity of Microsoft’s instant messenger. Google’s numbers are pretty typical explain analysts, since they make it their business using search to try and get you “in and out” as quickly as possible. The most successful Google property continues to be YouTube with nearly 1.2 billion hours logged watching video.

Yahoo placed third with 1.7 billion hours, and Facebook commanded a respectable fourth place with 1.4 billion hours. The individual rankings may have been a bit of a shock, but the trend showing “Internet usage on the rise” certainly isn’t. Did any of these results surprise you? Let us know what you think.

Tagged with: comScore • facebook • Google • Instant Messaging • internet • microsoft • rankings • survey • usage • Windows Live Messenger • Yahoo